NINTENDO: The Early Years

NINTENDO: The Early Years. This article is chock-full of NEStalgia.

A couple of my favorites:

With innovation on his mind, [Nintendo Prez] Yamauchi branched out into a number of other, less lucrative endeavors, including an instant-rice company and a pay-by-the-hour “love hotel.”

If Nintendo Power gave kids a chance to step inside the candy factory, then he was their Willy Wonka, magically and eccentrically showing them how the sweets were made. Though Mario was Nintendo’s mascot, Phillips became the face of Nintendo. […] . Shortly thereafter, Howard Phillips became a national celebrity, boasting a Q score higher than Madonna, Pee-wee Herman, and the Incredible Hulk.

  1. At Grantland, of all places. They have some pretty great non-sports-related content there (like Steve Hyden’s music crit stuff).

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