1. See also this Gamesutra article covering the same panel.

    It includes some pretty interesting details absent from the PC Gamer article, such as:

    In order to make a successful free-to-play game, Valve needed to make sure that its players were constantly coming back to Team Fortress 2 and checking back in. Part of its strategy entailed engaging its player community in as many different ways as possible.

    Ludwig showed TF2’s Sniper-focused update as an example. Each content update started with a teaser trailer that hinted at several possible new items or features, and Valve developers would monitor the community reaction in the forums to determine which aspects caught the players’ attention. “We found people in the forums talking about how cool it would be if the Pyro could light the sniper’s arrows on fire. To be honest, we hadn’t considered it, but we were able to implement it by the time the update shipped,” Ludwig said.

    In another instance, players picked up on a blueprint displayed in passing within the teaser trailer for the Engineer-focused update of a mechanical hand item. Ludwig explained that “[The players] didn’t realize it, but they were indirectly voting on the content of the update. When the update shipped, it included that robot hand.”

  2. Players actually object pretty strongly to the idea that they’ll have to take their money and buy a block of some virtual currency, when they only want to spend a fraction of that on the item they want,

    It’s always great to hear Valve talking about “what the customer wants,” because they really do seem to get it. So many other companies focus on “what the player will tolerate from us,” while Valve seems to honestly understand that if you focus on what the player actually wants, then you build brand loyalty and make it more likely that people will purchase from you.

Sorry, comments are closed for this post.

Spacechimp thinks you might also like...

Skip to toolbar

What Is Gamefilter?

Gamefilter is a community weblog based in spirit and intent on the great work of Matt Haughey and his staff at Metafilter. It's all about sharing links to interesting stuff on the web, but with a narrower focus on gaming-related links -- good stuff that other people might not have already seen -- and talking about them.

Anyone can join for the low low price of zero dollars, and once you're a member, you have the senses-shattering power to post new stuff right from the front end of the site, and talk about that stuff in the comment threads. You don't need an account to read GFi, but as well as giving you The Power To Post, membership also lets you

  • Thank and Favorite all the goodness
  • Build a profile page with all your stuff in one convenient place
  • Send private messages and friend/follow your favorite GFites and their unstoppable Gfiltering style
  • Feel the warm glow of satisfaction in helping grow the community
  • Do all sorts of other neat things, both now and coming in the future!

Gamefilter is part of the growing MefightClub Network of sites, including our forum home, MefightClub itself, FullGlassEmptyClip, our group blog, and Ludic Research Labs, who are a bunch of bastards.

Your genial host is stavrosthewonderchicken, the miraculous poultry who built and administers the MFC Network sites, and a bunch of other web stuff as well. He has a minor addiction to building websites. He loves you all.